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Archive for the ‘Media & Entertainment’ Category

The Future of Mobile is Content

Forrester recently came out with a new report called CMO: The Future of Mobile is Content. While this is a no brainer to many of us in the content and technology space, and certainly didn’t need a report to articulate this seemingly obvious trend, it does shed some interesting light on this topic. So lets take a quick look.

In the report, Forrester discusses how consumers will adopt and use convenient services and products. On mobile devices, this means services that offer immediacy and simplicity through a highly contextual experience. This is nothing new and was one of the key drivers for web 2.0 solutions. It’s now and not surprisingly moved to mobile devices.  Context — the sum total of what is known about an individual along with what he or she is currently experiencing — is a moving target that will pull consumer expectations of convenience with it.

This is an interesting paradigm in that it creates a two-fold challenge – privacy concerns for the consumer/user and a voluminous amount data that a marketing executive will have to define, capture, parse, track, analyze/understand and act/respond to -KPI’s, etc. If they want to be successful. Most executives have a very difficult time understanding and defining their data, determining what data to look at and what to do with it, so marketing leaders will need to clearly define and deliver highly contextual experiences to build mobile relationships with customers that drive engagement and ultimately sales or the desired response. Not all marketing executives need to move at the same pace to embrace new contextual information, but marketing executives must orchestrate, define and enable collaboration across all the members of their organization to build effective contextual mobile offerings.

The report covers a variety of topics and demonstrates that:

  • Mobile Phones Will Be Your Customers’ Preeminent Digital Engagement Channel
  • Contextual Experiences Will Define Mobile Success
  • Technology Innovations Will Drive Context Capability Forward
  • Reaching The Right Level Of Context Will Take Time And Strategic Alignment

The report also provides the following key advice and conclusion:

  • Aspire To Mobile As The Primary Digital Medium for your business.

What does this mean to the consumer and content provider?

  • The Cost Of Convenience Is Privacy
  • Supplemental Material will be needed
  • A voluminous amount of data can and will be captured. How do you define what you need and how do you use the information to create the desired response from consumers.

As I said, if you have been alive in the last 10 years and were involved in the content space, you would know much of this. Still, the report provides a strong case for the dominance and explosive growth mobile devices play in our everyday life. In the not to distant future mobile devices will control and enable a large part of our everyday life – shopping, banking, navigation, entertainment, payment and payment collection, communication, control of remote devices….wait….they already do that today! So if they already do that, imagine the further intrusion or shall I say integration, these ubiquitous devices will have on our everyday experience.That means two things. For the consumer – empowerment and convenience. For the marketer a new and highly intense real-time engagement with the consumer to drive revenue, brand support, engagement and more.

Mobile devices, platforms, and content will be the dominant tool for humanity in the coming years as well as one of the most powerful revenue generating models. From medicine to finance. Finance to entertainment. Supply chain to shopping. From Shopping to, well you get the point. Check out Forrester’s new Report. It has some interesting data points that truly validate this explosive trend.

-DF

Written by David Frederick

July 30, 2011 at 8:51 AM

Online Filter Bubbles

Check out this very interesting video from Eli Pariser at a February 2011 TED Event. Very interesting on how search engines, content providers and other web providers are giving you what they think you need versus what you actually want. Eli makes a very interesting case that as web companies strive to tailor their services (including news and search results) to our personal tastes, there’s a dangerous unintended consequence: We get trapped in a “filter bubble” and don’t get exposed to information that could challenge or broaden our worldview. Eli argues powerfully, that this will ultimately prove to be bad for us and bad for democracy.

Check it out here!

iPhone Jailbreak Legalized! 6 Key Questions Answered from AOL

For those interested, here is more on the iPhone Jailbreak.

-DF

iPhone Jailbreak Legalized! 6 Key Questions Answered

by David Knowles
Let freedom ring!

On Monday, the federal government announced that iPhone users are now legally permitted to “jailbreak” their phones and upload app programs not officially sanctioned by Apple.

A jailbreak consists of overriding preset software locks put in place on iPhones to control what applications, or cell phone carrier, can be used on the devices. Apple tightly controls which apps it sells to customers and has an exclusive carrier agreement with AT&T. Jailbreaking a phone offers a variety of new functionality, including new Internet browsers (say good-bye to Safari) and using the phone as a mobile modem for other computing devices (tethering).

Previously, jailbreakers had to rely on patches created by hackers to do this, all the while with Apple warning that the method was illegal and voided the company’s warranty.

But not anymore! The Copyright Office of the Library of Congress announced the changes to the Digital Millennium Copyright Act today, to the thunderous applause of iPhone owners everywhere. The Electronic Frontier Foundation had sought the changes since the first generation of iPhones back in 2007, to avoid litigation against jailbreaking iPhone users.

Several websites and YouTube videos provide step-by-step instruction on how to jailbreak an iPhone, including the iPhone 4, and millions of customers are believed to have done so. But just because something is legal, doesn’t mean you should do it. What are the risks and potential rewards of jailbreaking an iPhone? SurgeDesk takes a look:

1. Does Jailbreaking an iPhone Hurt the Phone?

Technically, it should not. Jailbreaking simply lets you upload content not officially approved by Apple. If software problems occur, one can always simply restore the factory presets to the phone. On the other hand, products sold on iTunes have been tested and approved for use, and some apps found at other sites may pose problems.

2. Does Jailbreaking Erase an iPhone’s Memory?

It depends on the method and program that you use to jailbreak your phone. Companies like QuickPwn have jailbreaking instructions that state how to avoid data loss, but not all do.

3. Does Jailbreaking Slow Down an iPhone?
Not on its own. However, according to reports from some users who have successfully completed jailbreaks of iPhones, the new, third-party programs that can be installed following the jailbreak can cause the OS software to run at a slower speed.

4. Does Jailbreaking Cost Anything?
No. There are a host of sites and free videos out there that show you how to jailbreak an iPhone for free, so you shouldn’t have to pay anyone for that service.

5. Does Jailbreaking Void an iPhone’s Warranty?
According to Apple iPhone Review, the answer is yes. But there are reports of customers who have altered their phones restoring the iTunes software, and going in and getting service done at Apple. Essentially, Apple will be a whole lot less sympathetic to future complaints if they know that you have performed a jailbreak.

6. What Are the Risks to Jailbreaking an iPhone?
Before the new government guidelines, Apple warned that it could abandon iPhone customers who unlocked their phones. While it is now perfectly legal for users to jailbreak their phones, Apple is still allowed to disable altered iPhones with software upgrades. Basically, if you’re going off of Apple’s grid, be prepared to stay off it.

Written by David Frederick

July 27, 2010 at 8:44 AM