David Frederick's | iAIR BLOG

Consulting, Innovation, Strategy, Vision, Education, & Ideation

SoLoMo And What It Means For You And Your Business

Oh SoLoMo…..

What’s SoLoMo you say? SoLoMo (social, location, and mobile) is a trend larger than any single app or company, and it will encompass every industry on the planet. The future of mobile location will see the integration of location-enabled features and insights into every product you touch and every process you engage in during the course of your life, providing great efficiencies and incredibly valuable insights.

Every industry is, and will increasingly be affected by mobile devices and location-sensing technology. What we’re seeing today in the arenas of local commerce, deals, and productivity is only the beginning. With Internet and location-enabled phones in the hands of billions all around the world, the future of mobile location is rapidly becoming our future as an advanced civilization. As many of you know however, I am very concerned about the security responsibility and privacy issues around SoLoMo. Like all technology, there are always ethics issues involved in its development, deployment, and  utilization. But that’s a future blog posting!

Regardless, Fast Company has a really interesting article on SoLoMo and Mobile. You can check it out!

-DF

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Written by David Frederick

December 6, 2011 at 5:26 PM

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