David Frederick's | iAIR BLOG

Consulting, Innovation, Strategy, Vision, Education, & Ideation

Online Filter Bubbles

Check out this very interesting video from Eli Pariser at a February 2011 TED Event. Very interesting on how search engines, content providers and other web providers are giving you what they think you need versus what you actually want. Eli makes a very interesting case that as web companies strive to tailor their services (including news and search results) to our personal tastes, there’s a dangerous unintended consequence: We get trapped in a “filter bubble” and don’t get exposed to information that could challenge or broaden our worldview. Eli argues powerfully, that this will ultimately prove to be bad for us and bad for democracy.

Check it out here!

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