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Social Networks a Coming Trend at Work

I thought I would share this very interesting article from MIT Tech Review on companies are spending more on social and collaboration software, as new tools compete for workers’ attention. Very interesting and highly recommended. Especially if you plan to leverage social media for your organization. Check it out here!

-DF

Social Networks a Coming Trend at Work

  • Thursday, March 31, 2011
  • By Lauren Cox

Companies are spending more on social and collaboration software, as new tools compete for workers’ attention.

Industry research shows that the market for collaboration software used by corporations—commonly called Enterprise 2.0 technology—is growing, despite the sluggish economy. Gartner, an information technology industry analyst group, began tracking revenue growth of social business software in 2009. Gartner predicts the market for enterprise social software technologies will continue to grow from $664 million in 2010 to $1.3 billion in 2014.

As the popularity of social collaboration software grows, companies are sorting out which tools are most useful. A 2010 Gartner survey of 416 U.S.-based IT professionals shows that e-mail remains the favored  communication tool in the office. However, these same IT professionals are betting that collaboration tools will burrow a niche in daily business operations.

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Written by David Frederick

April 18, 2011 at 12:07 PM

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