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Technology Will Make Collaboration Your Next Competitive Advantage

MIT Technology Review recently had a great article by Jeff Rayport on the competitive advantages of collaboration. In it, he discusses how new tools are changing the way people work with each other, their companies’ partners, and their customers. Jeff articulates some very interesting points on the obvious and not so obvious advantages of utilizing collaboration as a sustainable and effective competitive advantage.In today’s distributed work place, taking collaboration to new a level is not only smart, but a competitive imperative.

Here is a brief excerpt from Jeff’s article:

Since the dawn of managerial capitalism, collaboration and work have almost always been synonymous. People need other people to realize their greatest impact, and innovation, perhaps the most valuable activity in business, depends critically on the kind of cross-pollination of ideas that collaboration enables.

But technology has changed how we collaborate, especially since the communications revolution began 150 years ago with the telegraph and the telephone. This wave of change continued with the commercialization of the fax machine in the 1970s and of e-mail in the 1980s. The last 20 years have brought a convergence of communications and computing technologies that has expanded the possibilities for technology-enabled collaboration, whether synchronous or asynchronous, proximal or distant. With voice mail, videoconferencing, instant messaging, chat forums, blogs, wikis, social networking, microblogging (through services such as Twitter and Foursquare), voice-over-IP, telepresence, and, of course, mobile communications and computing, never have we had so many ways to collaborate without having to be in the same place at the same time.

To read the full article, check it out here!



Written by David Frederick

March 14, 2011 at 11:16 AM

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