David Frederick's | iAIR BLOG

Consulting, Innovation, Strategy, Vision, Education, & Ideation

Small Business Tip For Using Social Media

I recently contributed to an article on Carol Roth.com regarding how small businesses can leverage social media. I thought I would share my tip with you here as well. You can also see the full article with over 80 tips by visiting http://www.carolroth.com/unsolicited-business-advice/?p=2550

MY Tip:

For small business, figuring out how to effectively leverage social media can be a conundrum of epic proportions. To drive real value from social media, I suggest providing value driven information that can be utilized by your audience. For example, provide free information such as position papers, articles, white papers, research, market information, how to’s, etc. Be careful to not make these sales pitches or a brochure in disguise. Provide genuine value.

-DF

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Written by David Frederick

August 31, 2010 at 4:12 PM

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