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It’s Time To Prepare for the End of the Web as We Know It

Here is an interesting perspective that I thought you would enjoy.

-DF

It’s Time To Prepare for the End of the Web as We Know It

Source: Advertising Age — July 12, 2010

It won’t be enough just to build branded mobile applications that repurpose content across all of the different platforms. That’s like newspapers taking the print experience and replicating it on the web as they tried back in the 1990s. Rather, we will need to rethink, remix and repackage information for an entirely different modality than platforms of yore to deal with “content snacking” and “infinite choice.”

Read the full article here

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Written by David Frederick

July 15, 2010 at 3:47 PM

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