David Frederick's | iAIR BLOG

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Three Tips For Making Social Media More Effective

Everyone wants to jump on the social media bandwagon these days. Yet it takes a lot of care to be sure your Facebook page gets viewed and your tweets get read.

Here are three tips for making the most of social media:

– Speak to your customers’ core interests. Don’t rely on marketing gimmicks. If your customers are parents, talk to them about kids. If they are pet lovers, talk about pets. Know what your customers care about most and address those concerns.

– Put your audience in the driver’s seat. Find ways to get your customers involved in decision-making. Ask them to submit new slogans or ad ideas.

– Use media to deliver value and services. Social media isn’t just a marketing tool. The Mid-Atlantic Great Dane Rescue League uses Twitter to share descriptions and photos of dogs available for adoption. Which of your services could be delivered through a social network or online community?

To learn more, check out Alexandra Samuels article in the Harvard Business Review


Written by David Frederick

October 23, 2009 at 12:36 PM

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