David Frederick's | iAIR BLOG

Consulting, Innovation, Strategy, Vision, Education, & Ideation

Here today, here tomorrow

Here today, here tomorrow

E-commerce has taken on added importance for retailers during the recession. And nearly 5,000 gathered in Boston for IRCE 2009 to learn how to better leverage the web in the coming recovery. – By Don Davis

Here today, here tomorrow
E-commerce has taken on added importance for retailers during the recession. And nearly 5,000 gathered in Boston for IRCE 2009 to learn how to better leverage the web in the coming recovery.
By Don Davis

A trade show can provide a good gauge of the health of an industry. And the message delivered by the 2009 Internet Retailer Conference & Exhibition was that online retailing remains strong, despite the recession.

Nearly 5,000 attended the four-day event in Boston in June, just a hair below the attendance at last year’s pre-recession IRCE in Chicago. In a year when many trade shows were much smaller than in the past, IRCE turned some heads.

“As a frequent presenter at trade shows and conferences I was absolutely amazed at what Internet Retailer was able to achieve in Boston,” said Eric T. Peterson, founder of consulting group Web Analytics Demystified, author of a book by that name and a speaker at IRCE. “While many conferences are struggling in 2009, Internet Retailer was packed with great brands, great vendors and totally engaged participants.”

Over the four days of the conference, those participants took advantage of 91 sessions, 18% more than IRCE 2008, and heard from 173 speakers, a 20% increase from last year. Attendees garnered insights on such nuts-and-bolts topics as site navigation, handling returns and e-mail marketing as well as on such leading-edge issues as personalization, social marketing and mobile commerce.

TO READ MORE CLICK HERE: http://www.internetretailer.com/article.asp?id=31304

Advertisements

Written by David Frederick

August 18, 2009 at 4:32 PM

Posted in Business, General, Sales

%d bloggers like this: