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The Secrets of Marketing in a Web 2.0 World

Another great article you should definitely check out!

-DF

The Secrets of Marketing in a Web 2.0 World

By Salvatore Parise, Patricia J. Guinan and Bruce D. Weinberg

December 14, 2008

Consumers are flocking to blogs, social-networking sites and virtual worlds. And they are leaving a lot of marketers behind.

For marketers, Web 2.0 offers a remarkable new opportunity to engage consumers.If only they knew how to do it.

Illustration by Peter & Maria Hoey

That’s where this article aims to help. We interviewed more than 30 executives and managers in both large and small organizations that are at the forefront of experimenting with Web 2.0 tools. From those conversations and further research, we identified a set of emerging principles for marketing.

Link to this article http://sloanreview.mit.edu/business-insight/articles/2008/6/5068/the-secrets-of-marketing-in-a-web-20-world/

Courtesy of MIT Sloan Managment Review

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Written by David Frederick

March 2, 2009 at 10:41 PM

Posted in Uncategorized

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