David Frederick's | iAIR BLOG

Consulting, Innovation, Strategy, Vision, Education, & Ideation

Archive for March 2009

Government Motors

I have got to tell you, when the government takes over a business its never a good thing. But what makes this more alarming is the direction the government is taking on what products GM will deliver. For example, GM’s most profitable division is their truck division. That’s the division the government wants shut down and wants GM to make smaller more fuel efficient vehicles. Fine. But when you run a business because of political vision/ideology and not solid business principals, its a recipe for disaster. Perhaps GM will become the American version of Yugo or Volga. Look at how well those vehicles did. To bad this experiment will come at the expense of the American worker and a great car company. What a mess. What do you think?



Written by David Frederick

March 31, 2009 at 4:49 PM

Brand Saturation

You know, I always drive by this big bill board for Disney channel and radio and it finally occurred to me that the logo Disney didn’t hold that same magical emotional reaction it used to. That wonderment of when you were a kid and saw the logo and thought Disney world! Mickey! Poo! Now, I get a feeling of annoyance,  saturation and disgust. Why? Because Disney is everywhere. See, I have 5 kids all under the age of 12. My house runs on Disney channel. My XM sat in my car is set to Disney Channel, etc. etc. ENOUGH!!! Disney has so proliferated the lives of young kids from Hannah Montana to High School Musical, to less astounding artists like the Jonas Brothers, etc. Disney is everywhere. On the Radio, On the TV, in my itunes library and more. So my question on my drive today was, when does a brand become so saturated that it looses its original brand equity? And…. Is that ok because you are building new equity with a new generation, Smart marketing or the over saturation of a brand? Maybe both. For those of us over 12, we miss the old Disney and still think of Disneyland, rides, movies and more. For those under 16, Disney IS Hannah Montana, Jonas Brothers, High School Musical. Its a different product for a different time. But will the kids of today have that same “Disney” Magical feeling that we had as kids when they watch Wizards of Waverley Place?

So what do you think? Has Disney sold out its original brand for more commercialized business OR are they just smart and taking advantage of all marketing media mediums? I can tell you personally, I cant take it any more. All the bands sound the same, all the sitcoms are the same, 24/7 Disney!!! etc. Cant stand it! Just turn it off. At least until the next Vanessa Hudgens song comes out. What happened to Poo, Mickey, and friends. Pirates, I dig. But come on. Zach and Cody? Uhhh. What a mess.


Written by David Frederick

March 30, 2009 at 4:43 PM

Technology – Your personal portal

I was recently trying to sync applications on the web, on my desk top and on my iPhone and it hit me. This enabling technology thing has become my personal portal to my life!

In simple terms, my calender, thoughts, ideas, things to do, contacts, web browsing, emails, phone, banking, pictures, remote,  etc are all either in the cloud, in my hand or on my desk top. Talk about multi-point user control! This is the holy grail for marketers. To proliferate into all these touch points in a productive, predictive and measurable way.

Think about it. In order to access the things in my life and the things that devour my time including resolving sync problems, I simply slide my finger, type a URL or click an icon. Its all there. My life and what controls it. Its the same for millions of other people whether they know it or not. Black Berry’s, Smart Phones, iPhone’s, PC’s, Mac’s, Web Apps and Web 2.0/3.0. Your life in the digital world. But some may say there is more to life like religion and spirituality. Hell, I’ve got that to! I have that in my iPhone. I can get bible versus, bible quotes of the day, Buddhism and zen quotes, etc. Then sports and fitness. I have that to! I have apps that will measure my performance, tell me when high tide is, navigate for me, etc. Its all there in this technology circus.

Has it really come to this? We even make apps to organize all of our stuff. Great apps to! But none the less, in order to access the things that go on and are needed in my life, I simply need to click or slide something. Does that make me organized or pathetically reliant on technology.  If you think I am nuts and you don’t think you have this issue, think really hard what would happen if you lost your Black Berry or Smart Phone, lap top, etc.? YOU WOULD FREAK! Worse than losing your wallet because half your damn financial stuff is on your computer, Black Berry or other device. Go on admit it!!! You would freak out and fall into a heap of sobbing mess. Like a borg unplugged from the main borg unit. Your off the grid baby. Down for the count.

Pretty cool or pretty pathetic and sad? What do you think?


Written by David Frederick

March 25, 2009 at 2:53 PM

Green Fleece

I was speaking with a friend and colleague the other day about the possibility of global warming and green initiatives being the biggest fleecing of the world ever. Yes, I know that that is a strong proposition and statement. But what if? I can’t imagine anyone not being in favor of clean water, clean environment, healthy planet, etc. But with limited scientific data to actually prove this global warming thing, what if it was just a big fleece? Companies and governments have spent billions of dollars to go green. Ok. Fine. There are some good programs out there that are smart and make sense. Both business and environmentally. But is the sky really falling in?

Who knows. I personally don’t think so. I think we are a long-term climatological cycle. But since humans haven’t been around that long in the grand scheme of things, it’s hard to really say. Which is ok because that’s not my point or the point of the conversation. The point was, with all of the companies and organizations developing green technologies, what ultimately happens at end of life. For example. Electric cards, which are really battery-operated cars, but forget the semantics for now. What happens when they run out and go kaput? What do you do with the batteries? Landfill? It’s the same issue with eWaste. Our everyday gadgets have heavy metals, toxic plastic and god knows what else in them. What do you do with all that stuff?

At the rate in which we are creating and consuming, we will soon exceed our ability to do anything positive around it. The law of unintended consequences tells us that all of these new light bulbs with mercury in them, or battery operated cars, or giant turbines engines, etc. will ultimately run down and die. Then what? That’s the bigger question. In addition to the possible biggest fleecing in the world regarding global warming, the drive from this to create more “clean” technology will create an even greater issue of what to do with all this crap when its at end of life. Something to think about while you drive your Prius, sipping your hot beverage in 98% recycled cup material, listening to your aluminum iPod, wearing hemp made cloths. What do you think??


Written by David Frederick

March 19, 2009 at 9:33 PM

Posted in Uncategorized


Ok, new site updated and ready to go! Hope you like the new look, feel, vibe and location.

– DF

Written by David Frederick

March 19, 2009 at 9:19 PM

Posted in Uncategorized

How Hard Times Can Drive Innovation

Very interesting interview with Clayton Christensen


How Hard Times Can Drive Innovation

By An interview with Clayton M. Christensen

December 14, 2008

Clayton M. Christensen

Sure, the economy’s bad. But it’s a good time to innovate, according to Clayton M. Christensen, a Harvard Business School professor who focuses on innovation. He is the author or co-author of a number of books on the subject, from “The Innovator’s Dilemma” to a book due out next month on health care, “The Innovator’s Prescription.”

Dr. Christensen spoke with MIT Sloan Management Review senior editor Martha E. Mangelsdorf for Business Insight.

Clayton M. Christensen is the Robert and Jane Cizik Professor of Business Administration at the Harvard Business School.

Link to article: http://sloanreview.mit.edu/business-insight/articles/2008/6/5061/how-hard-times-can-drive-innovation/

Courtesy of MIT Sloan Management Review

Written by David Frederick

March 2, 2009 at 10:43 PM

Posted in Business, Innovation

The Secrets of Marketing in a Web 2.0 World

Another great article you should definitely check out!


The Secrets of Marketing in a Web 2.0 World

By Salvatore Parise, Patricia J. Guinan and Bruce D. Weinberg

December 14, 2008

Consumers are flocking to blogs, social-networking sites and virtual worlds. And they are leaving a lot of marketers behind.

For marketers, Web 2.0 offers a remarkable new opportunity to engage consumers.If only they knew how to do it.

Illustration by Peter & Maria Hoey

That’s where this article aims to help. We interviewed more than 30 executives and managers in both large and small organizations that are at the forefront of experimenting with Web 2.0 tools. From those conversations and further research, we identified a set of emerging principles for marketing.

Link to this article http://sloanreview.mit.edu/business-insight/articles/2008/6/5068/the-secrets-of-marketing-in-a-web-20-world/

Courtesy of MIT Sloan Managment Review

Written by David Frederick

March 2, 2009 at 10:41 PM

Posted in Uncategorized